A brand name that was coined by Matthew Kenneth Gray originally of Santa Cruz County and as of 2003, a resident of Normal, IL. He called a Customs Vans shoe he designed especially for Bill's Wheels of Santa Cruz, CA (a popular skateboarding store) "Flippety Floo shoes" and "an artistic statement" and from there it has potentially become the latest brand synonymous with the Santa Cruz lifestyle. He is currently designing more shoes for his own Flippety Floo brand in partnership with Alive Shoes and he hopefully will be featured in Milan, Italy Fashion Shows. Stay tuned!