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Second-Hand Embarassment 

I felt such second-hand embarassment when I saw John asking the most popular girl in school out that I had to look away.

Second-hand Embarassment 

The uncomfortable feeling you get from the embarassment that the person whom is embarassing themselves should be feeling, but isnt, perhaps because of being:
a. Mentally unstable
b. Under the influence of a controlled/uncontrolled substance

c. Socially retarded
Dude, I had the worst second-hand embarassment for Dennis the other night. He was singing a Phil Collins song from Tarzan to the bartender.

Retail Embarassment 

When somebody is shopping in a retail store, and a person (usually a curious or misbehaved child) presses a sound sample button with the intention of annoying /embarrassing nearby shoppers with the sound.
Wife: Did you get anything at Walmart?

Husband: No. Some jerk kid standing next to me hit a sound button, so I had to get out of there before the retail embarassment set in.
Retail Embarassment by Pleco December 23, 2014

Second Hand Embarrassment 

When you feel so embarrassed for someone else's actions that you feel the embarrassment for yourself as well.
Stefanie is singing loudly in Portuguese! I feel second hand embarrassment... I can't be in the same room right now.

vicarious embarrassment 

The very uncomfortable sympathetic feeling experienced while you watch someone else embarrassing themselves. This feeling is often intensified when the person embarrassing themself is not aware of how embarrassing their behavior is. In this case it is more like you are feeling the embarrassment on their behalf.
George: OMG, dude...this talent show is killing me. The fat girl dancing to 'Ice, Ice, Baby'...
Dude: I know man, I know...all the wrong things are jiggling--
George: --And her dancing! Everyone is laughing and she just keeps going. It's like a trainwreck right now. I don't even want to watch!
Dude: Total vicarious embarrassment right now, man.
George: Ugh. Let me know when it's over.
vicarious embarrassment by cuntwurst November 17, 2011

secondhand embarrassment 

The personal embarrassment that one feels on account of and for another (i.e. a friend, a family member or a complete stranger) who is making a fool of him or herself. A person experiencing secondhand embarrassment feels as if they are doing the embarrassing action themselves, effectively putting themselves in the other person's shoes.
Guy 1: Man, Sarah's presentation today was terrible. She forgot half of it and stumbled through the rest.
Guy 2: Oh I know. I had so much secondhand embarrassment for her. It was like watching a train wreck.