A long string that you attach to your penis for men who are too fat to find/reach it otherwise. Comes in handy for those intimate moments or when going pee. Will also be marketed in cool patterns for holiday seasons, and camoflauge/blaze orange for outdoorsmen. The slogan is "It's fashionable, functional and in some cases even offers protection!" (In the case of the hunter: no one will shoot off your willy in the woods when you've got the blaze orange model!)