Abbreviation for "Stay Thirsty My Friends." This tagline is added at the end of every commercial in an advertising campaign by Dos Equis
beer. The campaign features "the most interesting man in the world." Played by actor
Jonathan Goldsmith, and narrated by Will Lyman, the commercials tell of the exploits and personality of the main character. The claims attributed to this man are
funny because they are so ridiculously exaggerated. They play
like a Chuck Norris joke, only with more charm. Fans of the campaign have begun making up their own legends about the man, tagging them with STMF.