Usually the last name of Europeans, with a coincidence of mostly great artists with examples like
Gabriel Rossetti and
Christina Rossetti.
Owing to the uncanny artistic element weaved into this name, it's now used as a
nice name for anything artistic.
It's used by organisations who are artistic in nature,
e.g. Art academic institutions.
It's now also sometimes used as a girl's first name; also usually used to name
people cool and hot girls, but in a higher level than a "chick".
Based on the background, it's used to nickname after girls with the element of dedication and being artistic/poetic, but at the same time girls with enough physical beauty; just like the scent of a rose, spreading from both the look and the inner scent.