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Please proceed, Governor 

When somebody thinks they're about to outsmart you and you encourage them to keep going, knowing you have a fact ready to completely humiliate them.
Mitt Romney: "You said in the Rose Garden the day after the attack, it was an act of terror... is that what you're saying?
Barack Obama: "Please proceed, Governor"
...
Romney humiliated by debate moderator
Please proceed, Governor by jcb82 October 19, 2012

proceeds 

earnings obtained from an event or activity.
looking at the proceeds of rap music on my wrist (watch)”

perceived coolness whore 

The annoying individual who claims to be interested or expert in almost any topic that anybody else in a group refers to as cool, often to the extent that their involvement in so many activities and interests, or in a more oscure pursuit or fetish, may seem dubious.
"Hangliding looks cool" eliciting the response "Oh, I LOVE to hanglide, I'm an experienced hangliderist!"

or

"I have a friend who is into CBT" followed by "Ooo, CBT is the coolest - I do it all the time!" leading the original speaker to ask the perceived coolness whore to define CBT in semi-polite company.

At their worst, a perceived coolness whore might stumble, late, into a conversation about female contraceptives or male pattern baldness and, upon hearing a prescription drug name, will claim to have once done lines of the afore-mentioned drug off the back of a hooker at a Hollywood party.

Proceed deep into the heavy 

To continue a night of drinking even though the bars are closing. Usually involves a 3am gram of coke and a late night liquor store run. There is no reason for doing this. You will not get laid. You will not feel better about your self but you will do it anyway.

perceived potential 

Something anticipated or hoped for without any solid proof or promise.
You hire someone based on their perceived potential, only later you get a solid proof of their capabilities or promise.

When you pursue a girl, you want to date her based on perceived potential of her in your life. Only later you find out who she really is and if it's a good fit or not.

Before you move to a new location (city, area, country), the city has certain perceived potential in your mind. Only after living there for a while, you validate your hopes or assumptions.

Over-processed 

Over-processed girls, are usually in their 20's. They are characterized by wearing a large amount of makeup and hair that is obviously highlighted. Along with hair and make-up, over-processed girls are often seen wearing the 'latest' fashions (i.e. Ugg Boots and 7 Jeans) and often carry large purses bearing designer logos.
Nicole Ritchie is a prime example of an over-processed girl.
Over-processed by Farrah L. December 9, 2008