The established, institutionalized
set of beliefs about mass culture itself—the often-unexamined assumptions that mass culture is inevitable, that it serves the people, that it reflects
popular taste, that it's democratizing, that criticism of mass culture is elitist, and that engagement with mass culture is simply
normal. Mass culture orthodoxy includes commitments: that cultural production should be market-driven, that popularity indicates quality, that mass audiences get what they want, that cultural critique is snobbery, that alternatives to mass culture are nostalgic or impractical.
Like all orthodoxies, it naturalizes particular arrangements—making mass culture seem
like simply "how culture works" rather than a specific historical formation shaped by
capitalism, technology, and power. Mass culture orthodoxy determines what cultural forms are visible, what alternatives are unthinkable, and who counts as "in touch" versus "out of touch."