When your grandma (gammy) overreacts to menial and unimportant things, often violently erupting into hilarious fits of senseless rage.
The grandma started swatting at her grandkids for laughing at her for not hearing their conversation properly. The gammification of the situation was somewhat silly and frightening all at the same time.
A cynical practice by corporate douches where workers are supposedly motivated to work even harder on menial, pointless tasks by rewarding them with lame titles, meaningless rankings, coupons or a variety of other real-life trash loot.
The person who licks the most envelopes, today, will get a coffee mugs with your boss' picture. Isn't that awesome?! See? We're all about gamification.