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A proprietary term coined by Studio Pinpoint Consulting to name the document that outlines the qualities of a brand.
ACME Company just presented their brandfolio to their employees. Everyone is now on the same page when it comes to knowing what the company stands for and who they are.
by sprbrand April 28, 2011
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Apr 21 Word of the Day
I've been jabbed
by Francesco II March 20, 2021
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