A proprietary term coined by Studio Pinpoint Consulting to name the document that outlines the qualities of a brand.
ACME Company just presented their brandfolio to their employees. Everyone is now on the same page when it comes to knowing what the company stands for and who they are.
by sprbrand May 20, 2011
The argument was going on in circles until the clearvoyant stepped in and showed everyone how they were all on the same side but didn't know how to communicate it to one another.
by sprbrand November 29, 2011