"Waifuencer" is a recently coined term that derives from the combination of the words "waifu" and "influencer".
"Waifu" is a Japanese term used to describe a character from an
anime or video
game that a person considers as their "imaginary
wife" or ideal companion, often characterized by distinctive traits such as
beauty, sweetness, and an attractive personality.
"Influencer" refers to a person who has a strong online presence and a large following on social platforms such as Instagram,
YouTube, or TikTok, and uses this visibility to influence the choices and behaviors of their audience.
Therefore, "waifuencer" indicates a person who has a large online presence thanks to their "waifu" character, and uses this visibility to influence the choices and behaviors of their fans.
"The male equivalent is 'husbencer'."