To destroy something through incompetence while also being oblivious that you are doing so, usually gradually over time.
An unfortunately common issue that arises in many companies and games which often leads to their eventual demise or subjects them to self-mockery, reflecting a departure from their former glory.
"The once-beloved gaming studio, known for its innovative titles and passionate community, eventually rosewatered into obscurity after succumbing to forced and unintuitive crossover branding. In an attempt to chase short-term profits, the company's decisions, marked by incompetence and a lack of understanding of their core audience, led to a gradual decline, self-mockery, and an ultimate departure from the quality that once defined their games."
See "Blizzard."
See "Ghostcrawler."
See "Magic the Gathering."
n. A screenshot fabricated by a company to misrepresent the graphics of a game; a combination of the wordsbullshit and screenshot.
Originated from Penny Arcade, a popular gaming webcomic.
-Have you seen Madden 2006 for the Xbox 360? The graphics are gonna be awesome!
-Dude, the Madden 2006 images they showed at E3 were bullshots. It doesn't look nearly as good as they said.