(noun)
1) Retailiation represents a kind of retail or consumer competition amongst or between retail establishments (brand,
store, company).
Retailiation is a very specific 'brand' of retaliation: economic retribution exacted by
one retail establishment (brand,
store, company) against another.
2) When a shopper, purchaser, consumer is displeased with a retail establishment, for whatever reason, the person exercises retailiation by refraining from shopping at a particular retail
store or company, or by spreading to
one's personal networks information about the displeasurable experience.
A boycott of a retail establishment (brand, store, company) is a kind of retailiation.
Note: This word, retailiation, is often a typographical
error when the intended word is "retaliation."
1) When the mom and pop hardware store dropped its prices on snowblowers,
Wal Mart's retailiation was swift and devastating as the Big
Box store chose to sell snowblowers at a price that represented a significant loss, in order to put the small business out of business.
1) To the delight of drivers, the
two gas stations on the same
corner engage in perpetual retailiation by continually undercutting the other's prices.
2) Because some people disagreed with the position of a talk show host, they exercised retailiation (i.e. they retailiated) against the show's sponsoring advertisers, until the sponsors rescinded their support.
