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When a new song (usually rap) comes out and everyone starts quoting the catchy line in normal conversation for a few weeks until a new song comes out.

1999 - Damn look at his bling bling

2005 - I'm sittin' sidewayz, cuz

2007 - You guy's know where I can find some drank?

2010 - Burr!

2011 - Check out my swag hoe
Breakdancer In a Purple Shirt - Get ya swag out!

Drunkard - Is that this week's phrase phase?
by JamarcusWashington January 20, 2011
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