A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of
young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’
s content they consume. The influencer in
question, however, is unaware of the fan’s existence other than the general
knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.
The word is circulating due to various
YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.