by Gooze is the best. January 3, 2010
Get the Irriot mug.Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
by AKACroatalin June 27, 2015
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Irritable Male Syndrome (IMS) is the male equivalent of the female hormone change during menstruation. Believe it or not but men's hormones change every month too, this results in mood swings similar to those women experience. Luckily it doesn't cause men to bleed through their pecker.
by SkinnedHamster August 5, 2015
Get the Irritable Male Syndrome mug.The emotional arc that begins with rage against the status quo, global warming, human trafficking, man's inhumanity to man, political corruption, The elimination of Gene Simmons from the Apprentice, etc, and ends with listlessly leaning back in your chair and turning up your Ipod.
MI5 was able to construct a time machine and hatched a plan to prevent the decline of the British Empire. Fully loaded solar powered Nanos would be sent back to Philadelphia in 1773, to New Delhi in 1902, to Dublin in 1910, and to Quebec and Sydney in 1860. Quebec and Sydney were dropped from the plan a few moments later, as no one in the room could think of a reason why they should bother. see also iRiot prevention.
by gateskeeper January 25, 2008
Get the iRiot mug.The persistently inflammatory condition of a bitchy person, resulting in poor absorption of positive experiences while they express frequent yet pointless bitchiness. Habitual of certain men and women.
The beautiful, sunny day at the pricey amusement park was a nightmare with her Irritable Bitch Syndrome flaring up every ten minutes.
by JayKayOfToronto February 24, 2009
Get the Irritable Bitch Syndrome mug.When an situation, action, or conversation causes the uncontrollable urge to place your hand over the top half of your face.
by Fishtits August 13, 2019
Get the We irritating mug.Alex felt such irritection she opened the window and threw her computer as far as she could. She smiled her first smile of the day when she heard the sound of its obliterating crash onto the sidewalk six stories down.
When she feels irritection, her lips tighten, her eyes get buggy, and she mutters some phrase with the word pecker in it.
Theo felt intense irritection after spending three fruitless hours trying to sync his iPod with his new Blackberry.
When she feels irritection, her lips tighten, her eyes get buggy, and she mutters some phrase with the word pecker in it.
Theo felt intense irritection after spending three fruitless hours trying to sync his iPod with his new Blackberry.
by Doe Ray July 30, 2009
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