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knee deep in the hoopla 

being very involved, mixed up in the excitement or fervor of the moment and is a lyric from the track 'We Built This City' by Starship circa 1985 ...
I'm knee deep in the hoopla of the election coverage..
a word that is used to scream at the top of your lungs when quoting lines from Spongebob Square Pants; until you get hit in the head by a brick!
HOOPLAH! HOOPLAH! HOOPLAH! HOOP-...
hooplah by kai-lan April 7, 2009
1.a substitute to any exclamation or noun.
2.the only word a fish can speak
"That sounds like a buncha...HOOPLA!"

"Lauren got a traffic ticket! HOOPLA!"
Hoopla by Ryan Odonnell January 27, 2009
Commotion, disturbance, hype, excited talk or gossip.
What's all the hooplah about?
slang term for excitment; fervor

courtesy of New Standard Encyclopedia/Dictionary
That sounds like a whole lot of hoopla to me.
hoopla by P09U3R December 5, 2003