Gintrification 

n. The natural progression of alcohol partakers preferences leading from Seagrams towards upper echelon labels such as Sipsmith and Tanqueray. Sometimes considered in a pejorative light as not all individuals can afford the luxury tax of rising beyond Bombay, but are nevertheless forced to coexist with a group that will perpetually consider their tastes reductive and incomplex.

Gintrification has become widespread in recent years particularly due to elitist microbrands and kitschy seasonal products.

Gintrification by Andrill9 March 17, 2025

Gentrification 

When "urban renewal" of lower class neighbourhoods with condos attracts yuppie tenants, driving up rents and driving out long time, lower income residents. It often begins with influxes of local artists looking for a cheap place to live, giving the neighbourhood a bohemian flair. This hip reputation attracts yuppies who want to live in such an atmosphere, driving out the lower income artists and lower income residents, often ethnic/racial minorities, changing the social character of the neighbourhood.

It also involves the "yuppification" of local businesses; shops catering to yuppie tastes like sushi resaturants, Starbucks, etc... come to replace local businesses displaced by higher rents.

The term was coined by sociologist Ruth Glass, who is quoted below.

"One by one, many of the working class quarters of London have been invaded by the middle-classes—upper and lower. Shabby, modest mews and cottages—two rooms up and two down—have been taken over, when their leases have expired, and have become elegant, expensive residences .... Once this process of 'gentrification' starts in a district it goes on rapidly until all or most of the original working-class occupiers are displaced and the whole social character of the district is changed."
-Ruth Glass (1964)

Gentrification by Black_Lotus June 20, 2006

Gentrification 

When a bunch of white people move to the ghetto and open up a bunch of cup cake shops

The lower east side has undergone gentrification by homos and hipsters

Gentrification by tucan121 February 9, 2012

Gaytrification 

Adjective: The process by which a neighborhood goes from undesirable to cool due to the influx and residence of an increased gay population

This area was horrible until gaytrification, now I can't afford a place here at all.

Gaytrification by hairball29 April 15, 2011

gentrification 

When uppity white people move into a ghetto and take over the real estate, which fucks over the current residents. Usually followed by the opening of a shit ton of Starbucks, Nordstroms, and Whole Foods.

Uppity white mom: excuse me, where can I find kale and quinoa around here?
local resident: fuck, this gentrification shit needs to stop

gentrification by aintnostoppingmenow November 17, 2014

Gentrification 

When you buy a house that hasn’t been painted in 30 years and finally put some paint on that thing.

All these yuppies are contributing to gentrification in my neighborhood with their mid-century gray tones and turquoise accents.

Gentrification by Trololol trolololol October 13, 2018

Gentrification 

Gentrification is when businesses and homes are built in shitty, run-down neighbourhoods, which means the people who live there will actually have to work for a living if they want to pay the rent instead of beating up and mugging old ladies.

Hey man, you can't mess with our hood, that's gentrification! Wait, you're leaving? That's white flight, you stupid ass crackkka! Racist!

Gentrification by Palladium1 October 22, 2022