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Euphemism Treadmill

A euphemism is a term or a phrase used by individuals to refer to a controversial topic as overwhelmingly inoffensive as possible, as opposed to being politically incorrect (aka "enthusiastically offensive").

Unfortunately, the overuse of a euphemism will eventually devolve its meaning to the extent that itself becomes politically incorrect and will have to be replaced with another euphemism. This is a sociolinguistic phenomenon to as the "euphemism treadmill".
The term "mental retardation" was once a euphemism and politically correct term used to describe stupidity. The previous term was imbecile which was an actual medical category which comprised of idiots (IQ 0 to 25), imbeciles (IQ 26 to 50), and morons (IQ 51 to 70).

Over time, mental retardation and its associated verb "retard" became as corrupted as "imbecile" and "idiot" and was eventually replaced with "intellectual disability". It is now only a matter of time when being "disabled" is offensive and once again, slides down the euphemism treadmill.

Tech Extremism 

Tech Extremism is an ideology based on three main ideas, the consumption of rare earth metals, striving to decrease the GDP of several developing countries (especially Mongolia), and destroying revolutionary concepts such as silkworm farming and non-combustion engines. It was started by three men of unknown origin who were tasked with transporting a large amount of titanium for a secret government project. Khyrsos quickly rose through the ranks to become the most powerful Tech Extremist, he is currently hunting down Luca Maxim with the collaboration of Zara Employees to stop him from consulting with sentient animals. Khyrsos's connections to the secret corporation "La Vache" are still being studied. Tech Extremists are also dedicated to stealing valuable and productive uncles from developing countries, such as Mongolia and Kazakhstan. Uncle theft is being addressed mainly by Luca Maxim and his squad of sentient animal beings Gerald, Mateo, Jicheal, and Franco. This group of Anti-Tech Extremists is constantly finding ways to speed up the de-centralized procurement of vacuum cleaner parts, found gecko sanctuaries, participate in illegal bug fights, improve Morrocan sandboarding, boost the GDP of Mongolia, obtain Mongolian Fishing Boots (MFB), and most importantly, destroy Tech Extremism worldwide.
Tech Extremism is the most dangerous secret ideology, founded by Khyrsos.

"Khyrsos is now the most powerful Tech Extremist, he must be stopped"
Tech Extremism by one_rusty_boi January 9, 2023

extheism 

The state of rejection of any make beliefs pertaining to the existence of god (also known as cults & religions of same) which were programmed from birth, reached for due to life trauma, clutched at for group identity, financial greed reasons, shelter from addictions or leaned on to quell fear of the unknown or other disturbing fears and a plethora of classic human weaknesses.
After years of brain-washing and constant systematic reinforcement of existence of god; James decided to embrace extheism in order to get honest and put aside the following of make beliefs which were a product of childhood suseptablility so that he could accept the mystery of life and do the right things without the crutch and pretense of trumped up constructs.
extheism by jim christ April 13, 2009

euphemism treadmill

The process by which a pejorative term is replaced by a more politically correct term, only to over time be corrupted and used pejoratively itself until a new term is introduced, upon which the cycle repeats itself.

So named because walking on a treadmill gives you the illusion of going somewhere, when actually not making any progress. Basically a form of political correctness masturbation.
The best example of a euphemism treadmill is the word "retarded", which was originally adopted as a more apt and kinder alternative to previous medical terms such as "moron", "imbecile", and "idiot".

"Retarded" is currently considered a pejorative insult, so new terms have been invented such as "special needs" and "intellectualy disabled" , which will in time become pejorative insults themselves. Thus retarded SJW's, downie parents, and the self-righteous will always have something to bitch about.

euphemism 

1. the substitution of a milder, vaguer word or expression for one considered to be offensive or unpleasant.
2. the word or expression so substituted.
"Put to sleep" is a euphemism for "kill".
euphemism by ed January 19, 2003

Euphemist 

A person who is mature enough to speak inoffensively even when abused. He is capable of telling harsh truths and abuse back without actually using offensive words.

A Euphemist is the coolest guy there is amongst adversities.

A Euphemist, when consistent, goes a long way in life & succeed in commanding people and being popular.

Also, a Euphemist is subtle in his ways & everyone cannot understand him.
"I just tried abusing a euphemist. The guy talks so much sense that I had to apologize to him"

"Damn that euphemist. Its impossible to win over him."
Euphemist by krishkr September 18, 2010
More from Urban Dictionary

No Surprises Wedding

A "No Surprises Wedding," or NSW, is a wedding invitation designation that tells attendees that there can be no unplanned announcements, engagements, events or speeches at the wedding - all actions must be pre-approved by the couple. Anyone who performs an unapproved "surprise" will be asked to leave the wedding early.

This designation comes from Reddit, where so many stories of bad wedding behavior indicated a need to communicate expectations for the wedding behavior of attendees.
You are cordially invited to the nuptials of Brian and Tom on October 31 at noon.

Please note that this wedding is child-free (under 10) and a No Surprises Wedding (NSW). Reach out to wedding planner Sami Smith to request approvals or exceptions; please note that exceptions will be rare. Limited child care for under-10s will be available. All approvals will be noted and included in planning. Unapproved, or surprise exceptions, will result in guests being asked to leave.
Word of the Day on November 8, 2026
Ulzzang true definition is "best & "face" = best face in korean. They are basically people with above average looks, sometimes with the use of photoshop and haduri who post their pics online, some becoming internet celebrities.
"Hey, see that chick over there? She's pretty enough to be an ulzzang. :D"
ulzzang by `r i k kit t y February 26, 2008
Word of the Day on November 7, 2026
EBK stands for "Elite Ball Knowledge." 1 In internet slang, "ball knowledge" originally referred to a deep understanding of football/soccer or basketball, but it has evolved into a broader term for having a highly sophisticated, deep, or niche understanding of any specific topic (such as music, movies, or subcultures).
Person A: "That scene was a direct homage to an unreleased 1982 Japanese indie film."
Person B: "Wow, EBK."
EBK by silwhett November 5, 2026
Word of the Day on November 6, 2026
A seemingly endless debate with a idiot
I don't know man im not ready for yap trap stupidity today which always tries to suck you into it
Yap Trap by WolfieSnack November 4, 2026
Word of the Day on November 5, 2026
Texas is categorized as a swing state in presidential elections, but has voted for Republicans more times than for Democrats in recent history. As such, as demographics change political alignments, some Democrats believe that Texas will vote blue, or Democratic, due to their Hispanic and African American voters, who often align themselves with the Democratic Party's liberal wing.

Blexas has been cited as possible in the upcoming decades, but only if Democrats continue to win the Hispanic vote in bigger margins.
Democrat 1: What is your prediction for the 2024 presidential election?
Democrat 2: Well uh, Blexas!
Democrat 1: You've been saying that since 2008 though.
Blexas by Tritonist June 14, 2021
Word of the Day on November 4, 2026

briefcake 

"Did you check out the briefcake in courtroom C?"
briefcake by Ben Frey April 6, 2006
Word of the Day on November 3, 2026
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