"who is that sexy man over there?"
"its broogli! the sexy man in the sweaty backrooms, his skin is grey and melts off whenever you lick him, his skin tastes like grey."
Brand Boggling is a process of discovering great brands, suggesting how a brand can improve, or even coming up with an idea for a completely new brand. The term can be shortened to boggling if you are being informal.
I've got this idea about a new brand that everyone would love to get hold of. I am really brand bogglingtoday!