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Modern day version of Big Brother. Online searches, store purchases, Facebook posts, Tweets or Foursquare check-ins, cell phone usage, etc. is creating a flood of data that, when organized and categorized and analyzed, reveals trends and habits about ourselves and society at large.

Search engines and marketing companies have gathered and sorted 90% of all information on our habits ever created by our species in just the past 2 years and 10% of all photographs taken in the history of cameras and videos where taken in 2011 all from the electronic devices which we are either unable or unwilling to live without.
Girl: Hey did you see those crazy photos I posted on Facebook? Sexy, right?

Boy: No.

Girl: No? I tweeted them and sexted them to you too.

Boy: I'm trying to stay off the grid.

Girl: What on Earth for?!

Boy: Because Big Data is watching, that's why, and I don't I don't want the government knowing my business!

Girl: You're weird.

Boy: And you're just another rat in the maze.
Big Data by Tenacious Faulker December 8, 2012
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A person working in data that happens to be large in stature, chubby or portly.
They call Pat, Big Data for his girth and Microsoft Excel skills.
Big Data by Sedamsville14 October 31, 2019
Strait facts bro. Someone is genuine about something, can’t lie.
Yo bro that dank is strait gas!! Big data bro… so true…
Big data by Zetnmr October 18, 2021
Someone who want to bang someone name RJ through “statistics lessons”
Eric: I like pulling a Big Data at 200% power
Big Data by Lee-kun November 21, 2021

Big Data Gaslighting 

A technique of modifying historical data to magically contain data it used to not have, so that you can avoid blame about not having the right data in the first place.
Funny how when I complained about the zip-codes all bring blank from last year, then it all suddenly appeared! Must be Big Data Gaslighting.
Big Data Gaslighting by Jonathan Putz September 17, 2020

Big Data Energy

The confident energy emitted by businesses harnessing their big data (large quantities of incoming and outgoing data) through data analytics & visualization and don't have to tell anyone about it. The energy speaks for itself. The big D energy tells its own story of bold, informed decisions. Every business strives for big D energy. Only a few possess such a gift. Businesses with big D energy possess qualities such as a competitive advantage, stickiness, being future-proof, and having the ability to easily pinpoint their pain points and monetize their data.
Wow, that business has Big Data Energy and is flourishing, because its management makes real-time, informed decisions. They must have Big D Insights dashboards!
Big Data Energy by OQLIS February 3, 2023

big dataed 

Being the target of big data. Doing a Google search for something and then being sent targeted ads for that thing for a month.
She got big dataed, she went to target and got a coupon for a pregnancy test. They knew she was pregnant before she did.
big dataed by kmurray42 March 10, 2015
Word of the Day on March 15, 2015
More from Urban Dictionary

trucker's tan 

A sunburn or suntan focused on the left arm. It is caused by the left side of the body being the only half that gets exposed to sunlight while driving. Presumably, it would be located on the right side of the body in countries where they drive on the left side of the road.
I had a trucker's tan after driving for 10 straight hours on a sunny day.
Word of the Day on October 5, 2026
The phenomenon where adults salivate at children's toys
Every time I walk into the toy aisle, I catch myself kidulting over the latest action figures and LEGO sets!
kidulting by Emotional Cruiser October 12, 2025
Word of the Day on October 4, 2026
British slang for a scientist or technical expert, esp . when the speaker is not certain of the expert’s specific field of study. Not necessarily derogatory, but typically used by persons without a technical background. In the US, the equivalent would be “egghead”, “squint”, or “geek.”

Origin of the word is unknown. Started sometime in World War 2. Given the typical evolution of British slang, could easily have started because what these experts did was confusing or “baffling” to the common person.
According to the boffins downstairs, the murderer used a serrated blade.
Boffin by Agnon February 11, 2023
Word of the Day on October 3, 2026
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