reclama 

Respectively, bullshit.

A kid in highschool tells his teacher what he did for the weekend.

teacher: what did you do over the weekend?

kid: I went and got into a fight with my dad and beat the crap out of him, and that's how I got this black eye.

teacher: reclama. what did you really do to get that black eye.

(you use this in a professional situation when you know someone is lying)

reclama by Cruz Heimer March 11, 2009

Canine Asshole Reclamation Project 

A poorly funded but longstanding inner city project set up to assist dogs to find their original assholes after the tragic fire that caused them to lose track of their own so long ago.

Many folks are unaware of of the important and selfless work done by the Canine Asshole Reclamation Project which seeks to reunite dogs with their rightful assholes.

Canine Asshole Reclamation Project by Dr Bunnygirl June 30, 2020

Rellama 

To return all llamas to the area in which they came from.

Gertrude does public service every week working to rellama the local park after terrorists dellama it

Rellama by Enomoto June 5, 2015

reclaimant 

Used as adjective or adverb to describe the broad process of reclamation. As a noun, the agent of the reclaiming process. To bring back into circulation some idea, product, artefact, use, tool, etc. To restore to contemporary practice some seemingly defunct mode of doing or being. To synthesize old things into new as in infrastructures, sounds, imagery, texts. Essentially to restore value to something considered lost or antiquated. Someone who adheres to the idea that such a process holds value, utility, and relevance.

Reclaimant urbanism is the ongoing study and project to find relevance within the broken fabric of formerly integrated urban spaces.
Reclaimant poetry utilizes individual phrases and pieces of language that are intentionally designed to relay contextual value based on historical and contemporary meanings or understandings.
In practice I find myself to be a reclaimant.

reclaimant by JBlankissuper December 12, 2010

slur-reclamation 

Slur-reclamation is when a slur is Reconceptualized as an accepted or satirical word. Usually slur-reclamation is used by oppressed groups such as the LGBT community. Some examples of this may include Dyke, Gay Agenda, tranny, Queen, faggot, and many others, all vary in usage.

Homophobe: “Hey, faggot.”

Gay: “Thank You, I was really trying.”

Homophobe: What? How dare you not get offended that was my only way to diminish you.”

Gay: Hahaha, slur-reclamation goes brr”

slur-reclamation by DrAccius August 7, 2021

Reklamata 

noun /reh-klah-MAH-tah/
1. A player—often in games or life—who doesn’t dominate through aggression, but through calm persistence and quiet returns.
2. Someone who reclaims space not by force, but by presence.

Origin:
From the Lithuanian-sounding term "reklama" (advertisement or announcement) with a poetic twist—"Reklamata" implies something not forgotten, but returned to. A presence reclaimed. A player who has been here before, and will be again.

Usage:
"She doesn’t rush into arguments anymore—total Reklamata energy."
"He won the game by just waiting them out. Full-on Reklamata style."

Reklamata by per2k May 8, 2025