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A playful British term that usually refers to an actor, especially one regarded as slightly vapid or 'over the top' in their reactions and behaviour. Sometimes spelled 'luvvie' or 'luvvy'.

The reference is to a stereotype of theatre actors habitually addressing people as ‘lovie’ .

The word can also refer to the London-based social elite, and has become a popular insult from the political right against their 'lovie lefty' rivals, who are usually middle-class and focused on the arts and culture.

Russell Brand would likely be considered a lovie.
"God, I'm so sick of that self-righteous lovie Jamie Oliver. Hands off my turkey twizzlers, you mop-headed twit!"
"Wow, Shoreditch is full of lovies."
Lovie by _bluelamp_ November 21, 2018

lovie-dovie 

a sappy feeling. usually harbored by new couples.
"Ewww look at those teenagers making googlie eyes and being all lovie-dovie."
lovie-dovie by Caitlyn Rose J February 3, 2008
a term for any type of affection such as cuddling, kisses, hugs, etc. It is not usually meant to be overtly sexual, more nice and cutesy.
"Aw she just wants some lovies!" Neil said in response to his dog jumping up on Jill's lap.
Lovies by Yevachka January 13, 2009
lovie is a call sign for your loved one, like a boyfriend or girlfriend, a crush or your bestfriend. lovie means "love me" it's actually a word i made for both me and my bestfriend. so you, you can use it at any way.
"hey lovie, are you okay"

"love me and i'll call you lovie"
lovie by airaeraa September 30, 2021

Lovie-dovie 

Used to describe a sickeningly high level of public affection, usually displayed by new couples in the early stages.

Also applies to couples on social media who relentlessly compliment and tag eachother to declare their undying love 47 times a day.
"Oh god... I just spewed in my mouth a little when I caught a glimpse of that lovie-dovie couple over there"
Lovie-dovie by ObtuseDeus July 19, 2016