(1)The daily intentional effort to grow and maintain healthy relationships with others; (2) Being dedicated to a lifestyle of integrity; (3) Honest effort, no malicious motives
To tell the truth, the whole truth, and nothing but the truth. AKA "Keep it Real" or be honest with youself as well as others.
Used the same as "on the strength", "on my Momma", "swear to God", "real talk", "on everything I Love" "on the for-realla my nicca" and of course "Keep it 100".
IN BRIEF: to keep yourself fake and false to yourself and/or others; to be dishonest; to resist the temptation to be real or stay real or keep it real, regardless.