Similar to greenwashing, the
act of adding something to your product,
advertisement or TV
show to make it gay to make sure you're being politically correct.
The new
Token in TV shows is having a gay character or couple, even if the actor is clearly hetrosexual. "Every sitcom I watch has been practicing gaywashing. if they don't have a gay
sub-
plot, they're just not PC, so they have to add one."