Similar to greenwashing, the act of adding something to your product, advertisement or TV show to make it
gay to make
sure you'
re being politically correct.
The new Token in TV shows is having a
gay character or couple, even if the actor is clearly hetrosexual. "Every sitcom I watch has been practicing gaywashing. if they don't have a
gay sub-plot, they're just not PC, so they have to
add one."