Similar to greenwashing, the act of adding
something to your product,
advertisement or TV show to make it gay to make
sure you're being politically correct.
The new Token in
TV shows is having a gay character or couple, even if the actor is clearly hetrosexual. "Every sitcom I watch has been practicing gaywashing. if they
don't have a gay sub-plot, they're just not
PC, so they have to add one."