The
act of blurring, covering, removing, or concealing unauthorized brand logos, advertisements, and commercial signage at stadiums and other venues before a FIFA tournament begins.
The term combines FIFA and
blur, referring to the practice of hiding competing brands to protect the exclusive marketing rights of FIFA'
s official commercial partners. It is associated with FIFA'
s clean-venue requirements and Venue Dressing Programme, through which tournament venues are prepared with approved branding and unauthorized commercial advertising is restricted.
"The World Cup starts next week, and the stadium is undergoing a serious Fifablur operation."
"Me: What happened to the
Levi'
s logo?
Random dude: It'
s fifablured"