etics categorize a set of moral principles and values which are ideologically influenced as opposed to being antecedent from the mores of society. Which govern a person's behavior or the conducting of an activity within the social group, and can be either of a religious or political nature.
etical
1. a belief or moral stance on a specific matter or issue which holds etical attributes.
Electronic Tender Love and Care, when you can't be there in person, when you have to "kiss me through the phone," when web-caming will have to do, I give you eTLC because I care, electronically.
When you went off to college, I gave you eTLC when you were sick, snotty, and full of anti-sun-shine.
"Eat the chicken, spit out the bones." If you agree with something someone says or, more specifically, writes, but also disagree with another belief presented. The beliefs you agree with are the "chicken," and those you do not are "the bones."
"I read a great book from John Piper, but he's a Calvinist. So, I ate the chicken, spit out the bones. #etcsotb"