Opposite of brandeuthanasia ... engendering your brand with younger age cohorts.
“Maverick” marketing is often harnessed to “ Youthenize ” a brand. “Youthenize” is a consulting word originated by the New England Consulting Group. It essentially means that unless you keep a Brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “Youthenize” or “euthanize” your Brand.
The action of editing or transforming an action, place or idea to appeal to younger generations. Youthanize may be used to describe how a room needs to be spiced up to appeal the younger generation.
This room looks a little boring, we should youthanize it! Maybe paint the walls vibrant colors, add a chalkboard and a large screen TV.
Nickname given to bales of marijuana thrown overboard or out of airplanes. Origin is reportedly from members of the USCoast Guard in the area of Southern Florida.
"Base we've got some square groupers floating outside of Miami harbor."
A sunburn or suntan focused on the left arm. It is caused by the left side of the body being the only half that gets exposed to sunlight while driving. Presumably, it would be located on the right side of the body in countries where they drive on the left side of the road.
I had a trucker's tan after driving for 10 straight hours on a sunny day.