Wordentity is the definition of a content strategy movement aiming to make the identity of the written word of a business, book or website as important as its visual identity.
Wordentity is a portmanteau (the merging of two words to become a new one) and combines the words WORD and IDENTITY.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".