A "luxury" fashion label that is actually just an elaborate LARP for a wealthy streamer experiencing an identity crisis. It consists of basic streetwear silhouettes that you could find at H&M, but marked up 500% because the "Creative Director" took a filmed vacation to Italy to touch fabric swatches for a vlog. It is the physical manifestation of clip farming: a brand that exists less to be worn and more to generate "documentaries" about the struggle of design, despite the founder having an army of ghost designers and stylists doing the actual work.
Hypebeast: "Yo, are you copping the new Vivet pieces? The vision is crazy."
Realist: "You mean the merch? No. I'm not paying $300 for a hoodie just because Kai cosplayed as a struggling artist in Milan for a week."
Realist: "You mean the merch? No. I'm not paying $300 for a hoodie just because Kai cosplayed as a struggling artist in Milan for a week."
by sh0oter January 21, 2026
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