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Equalization of people, companies, and other forces powered by the Net.
The New England Consulting Group originated a term to describe this phenomenon ... "Netralized." "Netralization" is the neutralization or equalization of power due to the Internet. Traditional Marketers and Retailers have been β€œnetralized” ... just like the Winchester repeating rifle neutralized the buffalo and the Indian tribes.
by Maverick Marketing April 17, 2009
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