Verb: to be a mascot
The practice of using political, financial, or informational privilege to promote a particular person as a thought leader or influencer in a particular field or around a
popular narrative.
This is done in a way that makes the support seem
organic, and eventually promotes
organic support and momentum, which masks the initial catalyst.
Or...astroturfing a person’s story
Yo why do the press keep going on about
Harry and Meghan? No
one cares...
Some kind of mascotting campaign no doubt...
Or
Looks like whoever Epstein was mascotting for didn’t want to risk him saying
anything#EpsteinDidntKillHimself
Or...
Epstein was clearly a mascot for someone or something bigger.