A sexual orientation/religious view, based on the idolization of the Leto brothers: Jared and/or Shannon, most commonly followed by the Echelon. The dominant characteristic of that religion/sexual orientation is the complete obeisance and reverence in front of one or both Leto brothers.
Letoistic: person who follows and practise Letoism.
The main reason why I'm single is Letoism/because I'm Letoistic
A Logoism is a word artificially crafted to soundlike the image, concept or idea it is meant to evoke. It is a word with no precise meaning.
Viscerality is logoism. Viscerality appears to be a real word with a precise meaning. It is a word created to serve as a web site and company title/name. It has no precise meaning. However, it evokes the image of an ephemeral, virtual version of something meaningful by sounding a bit like the phrases "virtual reality" and "visceral reality." Though, it is neither.
A message delivered daily that is meant to inspire, spark debate, create controversy, initiate actions, etc. It is delivered by Leo, a playa with mad skillz, who hails from NY.
"Damn, I can't get my day started until I get that Leoism. Why hasn't he sent it yet?"
"The R&D team sure could use a Leoism today to get us motivated."