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A Logoism is a word artificially crafted to sound like the image, concept or idea it is meant to evoke. It is a word with no precise meaning.
Viscerality is logoism. Viscerality appears to be a real word with a precise meaning. It is a word created to serve as a web site and company title/name. It has no precise meaning. However, it evokes the image of an ephemeral, virtual version of something meaningful by sounding a bit like the phrases "virtual reality" and "visceral reality." Though, it is neither.
by Viscerality Mike December 05, 2009
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