A release of a product, especially a computer component, in extremely limited quantities, making it very difficult for consumers to
get their hands on. The purpose of this is generally for a company to be able to say "we have the fastest
chip", before they can actually produce large numbers of them.
Thus, the product isn'
t really "launched" to the market, it's only launched in press releases, hence "
paper" launches.
"Hey man, I can'
t find any vendors that sell the new, ultra-fast Intel
chip. Have you found it anywhere yet?"
"
Nope, nobody has it. It's just another paper launch."