When designing experiences, the best way to combat one'
s "gut intuition" is to leverage data during the process. Leveraging quantitative data together with qualitative data are two
key methods by which one's intuition can be challenged for its most arrogant biases.
It is a positively valenced word that speaks to how data often gets a bad
rap when constructing experiences. A dataful approach is about being more inclusive of all kinds of data throughout the production and deployment of an experience by being evidence-
based. Ultimately users are
better served because their unique differences are better understood — rather than designing just around one creator's interpretation of what is
right.
The designer used a dataful approach, which resulted in something both impactful to our users and
beautiful as an experience.
Being dataful when designing an experience does not
mean throwing away your intuition — it's instead about augmenting your intuition with evidence-
based reasoning.