The phenomenon of internet predators that fabricate online identities and entire social circles to trick people into emotional/romantic relationships (over a long period of time).
Possible motivations: revenge, loneliness, curiosity, boredom
Hiding who you really are to hook someone into an online relationship using Facebook, Tumblr, Twitter, MySpace or by cell phone.
Guy 1: "Hey so I met this new girl online! She is so hot!"
Guy 2: "Have you ever seen her in person?"
Guy 1:"No, does that matter?"
Guy 2: "Better make sure she's not a catfish.."
Guy 1: "You think she's catfishing?!"
The process in which a social media manager creates multiple fake profiles only to engage with brands in order to boost the brands popularity. Also the practice of a social media manager liking and commenting every status that is written from every brand page he or she is in possession of. See catfishing
If I manage Facebook Pages for Clients A,B,C,D and E, I should have them all talk to each other all hours of the day on Facebook to portray the appearance that my clients have deep relationships with all these brands and endorse everything I say too. It would also be a good idea to have them sell anything I can profit from. It's like catfishing for social media, only it's Social Catfishing.
Guy 1: So how was your date?
Guy 2: I had doubts about dating that girl because of her ugly photos online, but in person she was gorgeous and seductive. I was a victim of reverse catfishing. I am going to therapy now to deal with it.