Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to politically correct actions, those same actions usually result in a massive loss of income.

This is usually because the Twatter instigators calling for the company to "get woke" doesn't actually spend any money with the company.

"Hey, I heard that the 2018 GAMA convention was like totally empty"
"Yeah, man. 'Get Woke, Go Broke'"

"So I heard Yeti stopped their NRA discounts."
"Yup. Apparently they didn't realize that the majority of people who bought their shit were hunters."
"Get woke, Go broke!"Z
"Amen"

"Dude, I went by Dick's last night and the place was empty. What the hell?"
"Man, didn't you hear? They stopped selling modern sporting rifles and hired a gun control lobbyist in DC. All of their actual spending customers went elsewhere."
"Get woke, go broke?"
"Oh hell yeah. So much that the board got called out in a shareholder's meeting!"

Get Woke, Go Broke by Skua September June 17, 2018

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broke ass clown

Someone who is not only brokey broke but a clown as well.

I always knew you were a clown but since you haven't even tried to get a job since you got fired from your job a year ago, you're a broke ass clown!

broke ass clown by theauthormarkwilkins February 6, 2017

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Broken Branch

A term used to imply the broken branch of one's ancestry tree. Can be used for any cases of miscegenation, though more popular in cases of Asian women and non Asian men.

*Notices mixed race couple in photo on Twitter*
"Broken branch, grandparent cry."

Broken Branch by George Goldberg October 22, 2019

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Broken windows

Crystal meth

That foo is smoking broken windows

Broken windows by Eagerone September 12, 2018

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Kitchen-Broke

A woman who's been trained to know her place in the kitchen.

I had to dump Shelly. The sex was great, but the bitch ain't kitchen-broke.

Kitchen-Broke by MFn Connery July 23, 2012

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doorwall

A door wall is a sliding-glass door or patio door. The term is yet another example of banal Michigan vernacular, where in the residents latch on to company names, trademark names, marketing terms and product names from local companies. The terms become embedded in the local vocabulary and eventually become accepted as actual valid words and phrases. In this case the term comes from Wallside Windows in Taylor, MI (a large window manufacturer), where 'door wall' is their created word for sliding-glass door.

"Bob! John's gonna bring over them doorwalls from Wallsides on Tuesdee afternoon 'round two-thirty. Get 'er done!"

doorwall by MaxSeven October 26, 2011

Word of the Day on November 15, 2026

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Cracked

Internet gaming term used for people who are insanely good at something.

Teammate wipes out the entire enemy team.
You: Holy shit, he's fucking cracked!

Cracked by Hwangje Hien April 22, 2020

Word of the Day on November 14, 2026

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WhimZ

Gen Z whimsy

Millennial optimism may be gone, but Gen Z whimsy (WhimZ) is in.

WhimZ by WhimZ! November 5, 2026

Word of the Day on November 13, 2026

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Frothability

The measure of an emotional and over zealous consumer in an upwardly charging market, also known as a bull market. It's characterized by rising asset prices, increased investor confidence, and favorable growth in the markets, bro.

The frothability was evident as over-zealous consumers eagerly engaged in bidding wars, driving property prices to unsustainable levels reminiscent of previous speculative bubbles.

Frothability by cptn.kagaroo1 January 26, 2024

Word of the Day on November 12, 2026

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Soul digger

A man who dates women with the sole purpose of exploiting their time, energy, and labor while he sucks the joy and happiness from their lives.

"That guy's a soul digger. He'll expect you to work full time, but you'll be doing all the cooking, cleaning, laundry, shopping, and childcare while he plays video games or watches TV."

Soul digger by anonymous November 11, 2026

Word of the Day on November 11, 2026

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