An example of artjack: take a shit, paint it gold, display in a contemporary art gallery, hire a recognized art critic, so he explains that this work of art (the golden shit of $ 1 million) is an abyss development of contemporary art and civilization that goes with it.
That's brilliant, attractive, fun, smart, it looks to be of value, but inside it's shit.
That's brilliant, attractive, fun, smart, it looks to be of value, but inside it's shit.
by Jon Buy February 04, 2015

Artjacking (noun) – The act of taking an existing artwork, artistic concept, or art-related event and recontextualizing it to serve a different purpose, message, or audience. Often done to provoke thought, amplify impact, or draw attention to a social, political, or environmental cause. Can be collaborative or unsolicited.
Example: The collective pulled off an artjacking by taking a gallery sculpture on tour to coastal towns before sinking it as an artificial reef to raise awareness about ocean health.
by Ambassador3D August 08, 2025
