Artjacking (noun) – The act of taking an existing artwork, artistic concept, or art-related event and recontextualizing it to serve a different purpose, message, or audience. Often done to provoke thought, amplify impact, or draw attention to a social, political, or environmental cause. Can be collaborative or unsolicited.
Example: The collective pulled off an artjacking by taking a gallery sculpture on tour to coastal towns before sinking it as an artificial reef to raise awareness about ocean health.
by Ambassador3D August 08, 2025
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