To destroy something through incompetence while also being oblivious that you are doing so, usually gradually over time.
An unfortunately common issue that arises in many companies and games which often leads to their eventual demise or subjects them to self-mockery, reflecting a departure from their former glory.
"The once-beloved gaming studio, known for its innovative titles and passionate community, eventually rosewatered into obscurity after succumbing to forced and unintuitive crossover branding. In an attempt to chaseshort-term profits, the company's decisions, marked by incompetence and a lack of understanding of their core audience, led to a gradual decline, self-mockery, and an ultimate departure from the quality that once defined their games."
See "Blizzard."
See "Ghostcrawler."
See "Magic the Gathering."
when you're holding up your phone and making faces at it, as though you are taking a selfie, but you're really taking a picture of the person across from you or the wall or anything else that seems interesting but you don't want to be caught dead taking a picture of.
This action is often made more convincing by wiggling the eyebrows or opening the mouth, to pretend you're trying to get a Snapchat filter to work.