People who more concerned with self-promotion, social media "likes", or selling books & lectures; than they are about Actual Deliverables.
People thought Tina cared about labor issues, considering how much she Tweeted about it, but it was all performativewokeness - she had no problems crossing picket-lines if the business offered a sale.
A marketing tactic where media actively looks for unintentional, out of context, or irrelevant things to be outraged over, usually through identity politics, to create a manufactured feeling of us vs them to keep the working class divided. Instead of fixing bigotry it exacerbates it. This tactic works on people who are bored, lack nuanced thinking, and are easily manipulated into tribalism.
"I'm sick of performative outrage. We all have more in common than we think! Now is the time for empathy and understanding, not division!"
A person who talks or posts about a cause to gain attention or social following instead of really caring.
Person 1: “Did you see how much n posted about BLM movement?”
Person 2: “Yeah, i did. But n doesn’t even act like n cares that much in person. i have a feeling n’s a performativeactivist.”
Person 3:”Now that you think of it, after July n stopped posting about it. n probably is”
The act of claiming offence on behalf of a third party, without any discrimination for context, intent or reasoning. Used affirmatively by young or naive social warriors, who believe any loud noise they make brings attention that helps their cause. Used disparagingly by experienced social warriors with experience actually inciting change, who know that shouting at strangers mostly undermines the cause's legitimacy and attracts the wrong sort of attention.
Have you seen Jack's twitter where he picks fights with celebrities? I know he's trying to be on our side but his performative wokery is starting to put everything we stand for at risk.