markitecture

A computing or networking architecture suggested by the marketing department for sales purposes rather than for technical reasons. Cisco calls them "reference designs".

The oldest mention of "markitecture" I can find dates back from 1990 :

CA 90s was characterized as a "markitecture" by Jeff Schulman, vice president and analyst with the Gartner Group, Stamford, Conn. "It is a marketing architecture, a statement of direction. It does not specify when products will be delivered, or which products will map to the architecture. It does not help users in a specific sense, only in a general sense".

by liotier February 26, 2010

barkitecture

A term used to describe the practice of designing a building or a home with dogs and their needs in mind.

This house has the very best barkitecture that money can buy!

by Dr Bunnygirl May 31, 2021

marchitecture

A portmanteau of "marketing" and "architecture". The result when the marketing department of a tech company has an excessive hand in the design of a product, often to the detriment of performance, though usually for the explicit purpose of driving the sale price up. Popularized by The Inquirer.

1. Does "centrino" actually do anything or is it just a piece of marchitecture?

2. Apple's OSX is totally being loaded down with marchitecture.

by Isaac February 19, 2005

Marketecture

(1) A theoretical product architecture, conjured up by the marketing department, that has no similiarity to any product(s) on the drawing board, nor in production.

(2) A company's reference a set of products obtained through acquisition, where no interoperation exists, but might be cobbled together to seem to implement the original intent.

We're being told the new marketecture will include all of our competitor's features.

by John B. Young May 22, 2007

Marketexture

A marketing campaign that descibes a product's usage (or even a product) that is a complete fabrication. While the product may have use as descrbied within the marketing material, it is not based on any real event or proof that it can be acheived.

that powerpoint about the product in use was complete marketexture. Toothpaste adds claiming usage will help get you laid are based on marketexture.

by CaliforniaMatt September 29, 2008

Marchitecture

The non-existent system architecture used to sell a high-tech product. Vaporware on a grand scale.

That router is part of Cisco's Marchitecture for mobility.

by Bob Bohica March 15, 2004

arkitecture

Da art of designing and constructing very large boats.

Supposedly they've located da remains of Noah's famous work of master carpentry, so he must have had exceptional arkitecture skills to create something dat lasted for untold millennia like dat!

by QuacksO February 13, 2024