Marketecture

(1) A theoretical product architecture, conjured up by the marketing department, that has no similiarity to any product(s) on the drawing board, nor in production.

(2) A company's reference a set of products obtained through acquisition, where no interoperation exists, but might be cobbled together to seem to implement the original intent.

We're being told the new marketecture will include all of our competitor's features.

by John B. Young May 22, 2007

markitecture

A computing or networking architecture suggested by the marketing department for sales purposes rather than for technical reasons. Cisco calls them "reference designs".

The oldest mention of "markitecture" I can find dates back from 1990 :

CA 90s was characterized as a "markitecture" by Jeff Schulman, vice president and analyst with the Gartner Group, Stamford, Conn. "It is a marketing architecture, a statement of direction. It does not specify when products will be delivered, or which products will map to the architecture. It does not help users in a specific sense, only in a general sense".

by liotier February 26, 2010

Marketexture

A marketing campaign that descibes a product's usage (or even a product) that is a complete fabrication. While the product may have use as descrbied within the marketing material, it is not based on any real event or proof that it can be acheived.

that powerpoint about the product in use was complete marketexture. Toothpaste adds claiming usage will help get you laid are based on marketexture.

by CaliforniaMatt September 29, 2008