hypeflation

A socio-economic phenomenon where the popularity or success of a product, service, or company is primarily driven or significantly augmented by aggressive marketing tactics and public relations, rather than its inherent quality, utility, or market performance.

A portmanteau of "hype" and "inflation."

Despite the skeptics dismissing the surging value of the newly launched tech startup as mere hypeflation, the company continues to attract a sizable amount of venture capital funding.

by secondrealm June 24, 2023