Describing the tendency of people to overestimate a piece of media that they are very excited about, starting something of a domino chain that ends up “inflating” the media’s perceived quality.
To “adjust for hypeflation” would be to regard recommendations of a piece of media from people who are caught up in hype as if they are slightly less positive than they actually are.
To “adjust for hypeflation” would be to regard recommendations of a piece of media from people who are caught up in hype as if they are slightly less positive than they actually are.
“Dude, I was really disappointed by Chainsaw Man. It didn’t match my expectations at all.”
“That makes sense. It’s a really good story, but you definitely should’ve adjusted for hypeflation when that dude told you it was the best thing ever written.”
“That makes sense. It’s a really good story, but you definitely should’ve adjusted for hypeflation when that dude told you it was the best thing ever written.”
by Kit-Katherine May 13, 2025
A socio-economic phenomenon where the popularity or success of a product, service, or company is primarily driven or significantly augmented by aggressive marketing tactics and public relations, rather than its inherent quality, utility, or market performance.
A portmanteau of "hype" and "inflation."
A portmanteau of "hype" and "inflation."
Despite the skeptics dismissing the surging value of the newly launched tech startup as mere hypeflation, the company continues to attract a sizable amount of venture capital funding.
by secondrealm June 24, 2023