"I'm writing my paper on the cardiovascular system; in particular, the components of blood."
"Like homogoblins?"
"You mean hemoglobin."
"Yeah, homogoblins."
"What?"
"Homogoblins."
"Dammit."
When describing something that has become less unique and forced to conform to a more predictable set of standards and/or ideas.
"I think the musical immediacy of everything and how the whole globe has been so homogenized, it’s tough for bands out there. I try not to be too critical of what I hear on the radio, because I’ve stood in those shoes before. I know what a nightmare it is when you got stockholders bitching."