/brīv/ origin: American, late twenty tens.
A portmanteau of
bro and
jive. It’s the ever increasing de facto speak of white millennial males. Basically a watered down version of jive meant to demonstrate a certain African-American coolness in the speaker while still retaining a bro sensibility. A direct consequence of the identity void found in the millennial generation. Notable examples include fitness personality Bradley
Martin, Kansas City Chiefs tight end Travis Kelce, and
fake prank YouTubers RebelTV.