The phenomenon by which females become exponentially "girlier" when they congregate in larger and larger groups. This is thought to be caused by the increased availability of estrogen, the "female" hormone, within a given radius. Some hypothesize that ovaries serve a role in communicating with each other under such circumstances. It should be noted that Estrogen Amplification also occurs in post-menopausal women.
The loud, uncontrolled giggling in the officenext to me is the tell-tale sign that 5 or more females are in the same room - surely, estrogen amplification has occurred.
The Internet Amplification Effect is the effect the internet has on certain individuals and on society at large of taking traits that are within the person or society in question and, when exposed to the internet on site comment sections or forums, amplifies those traits to extremes.
Steve in real life is a political moderate, but when on the internet due to the Internet Amplification Effect he becomes a radical.