Trustbait
A form of bait designed to gain a person's trust in order to exploit them—for advantage, scams, online or real-life trouble, revenge, entertainment, trolling, or simply to inflict trauma and mental damage. Trustbaiting involves the systematic cultivation of false friendship: listening, validating, supporting, becoming indispensable. The baiter learns the target's vulnerabilities, secrets, and desires. Then, when trust is complete, they strike—betraying confidences, stealing resources, destroying reputations, or simply disappearing, leaving trauma behind. Trustbait is the most insidious form of online manipulation because it weaponizes the most human need: connection.
Example: "She thought she'd found a true friend online—someone who listened, understood, supported her through dark times. They talked for months, shared everything. Then, one day, he was gone—and all her private messages were public, every vulnerability exposed, every secret shared. Trustbait had worked: he'd gained her trust, then used it to destroy her. She'd wanted connection; he'd wanted entertainment."
Trustbait by Abzugal Nammugal Enkigal February 18, 2026
